In an age where consumers prefer to interact with technology, contact with an actual human being is becoming an antiquated — and often avoided — concept. But for those looking for the perfect balance between man and machine, or who miss a little bit of the human element, a “virtual” person might do the trick.
Enter the Tensator Virtual Assistant Ultra, a product the company calls a next generation digital signage solution. It creates a projected image and creates the illusion of a real person to convey brand messages, impart information and highlight products and promotions.
With a small footprint of 50cm by 50cm, the Virtual Assistant can fit within an aisle or as part of the aisle end caps. The base unit of the Ultra is made up of interchangeable covers, creating a full surround or three-sided wrap if placed flush against a wall, making it ideal for advertising and promotion, according to a news release on the product.
Visit Retail Customer Experience.com to read the full article.